中东银行推出香味信用卡吸引女性客户
Al Hilal Bank recently released a credit card with a built-in "applet" that absorbs the smell of perfume, aimed at attracting female customers. The card also comes with a nicely boxed signature scent and a number of perks, from discounts for female-centric brands to airport lounge access.
阿尔希拉尔银行最近推出了一款内置小程序的信用卡。该卡能够吸收香水的味道，意在吸引女性客户。此外，该卡还附送精美包装的署名香水和一系列优惠，包括享受女性品牌消费折扣和机场贵宾室的服务。
The bank said that the card was designed for "young, ambitious and empowered women" as a way to stand out.
"Today's modern Emirati woman wants to send out a strong message about her individuality and her capacity to become a productive member of society while staying true to her heritage," said Mariam Yousef Ahli, Al Hilal Bank's head of corporate communications, in a press release.
The scented cards are part of wave of ways banks are targeting female customers, offering products and services geared specifically toward women.
Last summer, Mashreq Bank released a diamond-encrusted Solitaire card, which, aside from the bling factor, comes with benefits like personal shoppers, access to invitation-only previews of luxury brands' latest collections and benefits that can be redeemed with brands like Mulberry, Michael Kors and Carolina Herrera.
The bank also came out with a "selfie" credit card, which allows users to upload photos of themselves from their phones and have them printed on their cards.
According to Mary Dean, founder of KickSkirt, an advertising agency specializing in marketing to women, these cards are enticing because they allow women to express individuality.
"Because women are often covering themselves, these cards are another way to express that they are successful, that they're special, that there is something premium about them," she said.