阿里巴巴投资易传媒
E-commerce giant Alibaba has announced that it will invest at a strategic level in AdChina, a leading digital advertising platform in China, a deal that is expected to enhance Alibaba's flourishing online ad services.
电商巨头阿里巴巴宣布将在战略层面向易传媒（中国一家领先的数字广告平台）投资，该交易将加强阿里巴巴蓬勃的在线广告业务。
Alibaba didn't reveal details of the investment, but according to Sina.com.cn, AdChina will continue to operate independently.
The deal will bring together AdChina and Alibaba's own digital marketing platform, Alimama, in the hope to eventually popularize big data marketing in the country.
"With rich consumer data generated from our China retail marketplaces, we utilize our proprietary algorithms to evaluate the quality of advertising inventory from thousands of publishers and make predictions of click through rates and conversion rates of online marketing messages," Alibaba once said in its foreign registration statement filing with the U.S. Securities and Exchange Commission. "This capability enables sellers to improve consumer targeting efficiency and enhance the return on investments for online marketers."
AdChina runs a self-developed TradingOS platform, which has great potentials with Alibaba's big data processing and cloud computing capabilities, Sina.com.cn says.
Founded in Silicon Valley in 2007, AdChina is headquartered in Shanghai with offices in Guangzhou and Beijing. According to its website, the company is China's largest multi-screen integrated advertising platform, and covers 97 percent of China's Internet users on a monthly basis through PCs, and 80 percent on mobile terminals.