上海迪士尼的中国元素
With its giant Starbucks, Cheesecake Factory and Wolfgang Puck restaurant, you might for a minute mistake the new Shanghai Disney Resort for Anaheim or Orlando, Fla.
看到最新开张的上海迪士尼乐园里的大型星巴克咖啡店、芝士蛋糕厂和沃尔夫冈帕克餐厅,你可能会瞬间以为这是在美国阿纳海姆或佛罗里达州奥兰多。
But little differences gradually come to light: Squat toilets? Check. "The Lion King" in Mandarin? Check. Eel over rice and Peking duck pizza for lunch? Check and check.
So just how Chinese is Shanghai Disney?
Addressing the media Wednesday morning at Shanghai Disney, Iger called his company "invited guests" in China.
"We didn't just build Disneyland in China; we built China's Disneyland," Iger said. "We want the people who visit here to feel welcome and comfortable. To have a sense that this is their park, imagined, designed and created just for them, from the ground up."
There are further nods to Chinese culture. In front of the Enchanted Storybook Castle, for example, is a walkway that Disney calls the Garden of the 12 Friends, with a dozen mosaics featuring characters like Hamm the pig from "Toy Story" and Tigger from "Winnie the Pooh" representing the 12 Chinese zodiac animals.
"There's more of a Chinese feel to it than to Hong Kong Disney, that's for sure," said Stefan Zwanzger, a German theme park expert who runs the website thethemeparkguy.com. "But again, it's a Disney park with Chinese elements here and there."
"The castle is not Chinese; Pirates of the Caribbean is not Chinese. The park is not 50% Chinese and 50% American style, it's 80% Disney and 20% Chinese, or maybe even 90% to 10%, and that's just fine," Zwanzger added. "Chinese visitors will like it, and so will international travelers."
The name of each attraction is translated into Chinese, and narration is in Mandarin. And the food is strongly Chinese; resort managers say 70% of the fare on offer is Chinese, with another 20% categorized as Asian. That means it's easier to find Kung Pao chicken for lunch than, say, a hot dog.