罗马尼亚穷少年模仿富二代晒“炫穷照”
Genuine snaps of super-rich youngsters posing with luxury items are paired with staged pics of people with more mundane things - and they've helped boost trade.
土豪少年真实炫富照与穷逼少年戏仿照对比展示，帮助肯德基增长营业额。
KFC has seen its already booming business given a welcome boost thanks to a hilarious and innovative advertising campaign which spoofs bragging rich kids.
The campaign, which aims to show you don't need lots of money to enjoy good food, involved gathering photos of privileged youngsters flaunting their wealth.
Snaps depicting their luxurious lifestyles, showing them posing next to everything from diamond rings to private jets or exclusive sport cars are included.
Fast food giant KFC then invited Romanian teenagers to send in their own versions of the snaps.
And they placed them side-by-side with the images of rich kids in a parody.
Youngsters, who enthusiastically took part, replaced diamonds with diamond tattoos, lions with cats, infinity pools with inflatable ones and private jets with toy planes.
They then posted the images under the hashtag #distractiepebaniputini, which translates from Romanian to English as "fun with little money".
It has been hailed as a huge success with KFC's Smart Menu, a low priced KFC meal deal, massively popular.
The idea for the campaign was created by marketing agency MRM Romania, based in Bucharest, where the campaign was devised by the chief creative officer, Nir Refuah, the copywriter Sandra Bold and the art director Nadejda Ghilca.