荷兰公司用口香糖做运动鞋鞋底
Dutch fashion and shoe label Explicit Wear is hoping to solve one of life's sticky situations -- the annoyance of stepping in discarded chewing gum on the pavement -- while helping to keep Amsterdam's city streets clean.
踩到吐在人行道上的口香糖是件令人恼火的事情，荷兰时尚鞋履品牌Explicit Wear希望能解决这个棘手问题，同时帮助阿姆斯特丹的城市街道保持清洁。
The brand has partnered with local marketing organization Iamsterdam and sustainability firm Gumdrop to create a limited-edition sneaker for adults made from recycled gum that’s literally been scraped from the city's pavements.
The discarded gum is being put to good use to make stylish kicks that also raise awareness for the anti-littering cause. Priced at around $332, the shoes will debut sometime in June.
According to the project, more than 3 million pounds of gum wind up on Amsterdam's streets and sidewalks each year, costing the city millions of dollars to clean up.
Available for preorder now, the new Gumshoe sneakers -- offered in both a bubblegum pink and a black/red colorway -- feature durable rubber outsoles recyclable compounds (called Gum-Tec) produced by Gumdrop, 20 percent of which are made from gum.
Nearly 2.2 pounds of gum is used in every four pairs of shoes. A map of Amsterdam is molded into the bottom of the soles to subtly remind people of the littering problem. Even better, the sneakers actually smell like bubblegum, too -- without the annoying stickiness.