中亚将向中国消费者提供更多英国品牌
Amazon China has signed a new agreement with UK Trade & Investment to bring UK brands to Chinese online consumers.
中国亚马逊已与英国投资贸易总署签署新协议，将把英国的品牌带给中国的网络消费者。
Amazon China has signed the memorandum of understanding with UK's government department UKTI to jointly help UK businesses export their products to China.
It's been announced at this year's Global Investment Conference in London.
As part of the MoU, the two sides have agreed to help UK businesses enter the global market, with key export destinations including China and India.
Dr Catherine Raines, Chief Executive of UKTI, says China has always been a priority market among UK businesses.
She says the collaboration with Amazon China is one of the latest initiatives by UKTI to help UK businesses tap the booming e-commerce market in China.
"So if I look at simply what the UK government has done in the last two years, we've gone from a position where we were supporting about 300 million pounds' worth of export to nearly 4 billion in just two years so it's gone up ten fold. And that's just the businesses that the government is supporting, so you can imagine what have happened to the rest of business. And there is a fantastic relationship between the two countries at the highest level that really wants to make that happen."