戴比尔斯将制造出售人造钻石
The world's largest diamond miner is doing the unthinkable: Selling stones produced in a laboratory.
世界最大钻石开采商正在做一件难以想象的事情：出售实验室环境中制造出来的钻石。
De Beers launched a new jewelry brand last Tuesday that features synthetic diamonds, a major reversal for a company that had implored consumers to stick with "real" stones.
The brand, called Lightbox, will offer synthetic diamonds at a fraction of the price it charges for stones pulled out of the earth. De Beers framed the move as a response to consumer demands.
"Lightbox will transform the lab-grown diamond sector by offering consumers a lab-grown product they have told us they want but aren't getting: affordable fashion jewelry that may not be forever, but is perfect for right now," said De Beers CEO Bruce Cleaver.
Jewelry from the brand will go on sale in September. De Beers said prices will start at $200 for a quarter carat, and increase to $800 for a full carat stone. The company's natural stones start at roughly 10 times that amount, depending on their clarity and other attributes.