丹麦公司酿制可以激发创造力的啤酒
One enterprising Danish firm has now created a beer to boost creativity - and even a bottle that ensures you drink the perfect amount.
丹麦的一家积极创新的公司已经酿制出一种可以激发创造力的啤酒——只需一瓶就能足够让你的创造力爆发。
Called the Problem Solver, it comes with a scale so you can drink the perfect 'goldilocks' amount based on your weight.
University of Illinois at Chicago professor Jennifer Wiley recently concluded that the average man produces his most creative thinking with an alcohol level of 0.075%.
Known as the creative peak, it's considered the ideal state for problem solving, inventing and generally coming up with great ideas.
Marketing agency CP+B Copenhagen worked with Rocket Brewing to engineer a beer that claims to enable the average person to reach the desired 0.075%.
The craft IPA has a bottle indicator showing body weights, so the average man can get just the right amount.
'The Problem Solver is a handcrafted Indian Pale Ale brewed to tickle taste buds and brain cells,' the firm says.
'It has a refined bitterness with a refreshing finish.
'The indicator on the bottle makes is easy to find your creative peak.'
However, it does warn the approach does have its pitfalls.
'Enjoying the right amount will enhance your creative thinking. Drinking more will probably do exactly the opposite,' the firm says.