奢侈品手机市场再度繁华
Vertu, one of the world's leading manufacturers of luxury mobile phones, has announced that it has signed an agreement with TCL Communication.
威图，世界奢侈手机主要生产厂家之一，宣布与TCL通讯签署合作协议。
This is the first agreement signed by Vertu since the company was purchased by entrepreneur Hakan Uzan in mid-March of 2017. This agreement, worth $40 million, will enable Vertu to "use advanced and innovative technology from TCL Communication for 30,000 handcrafted Vertu phones", the phones be produced at the Vertu facility in Church Crookham, Hampshire.
Speaking from the new corporate offices of Vertu AK France in Paris, Hakan commented, "We are delighted to have signed this agreement with TCL Communication. It is the first of many, considerable investments we are making into the business. TCL Communication is a valued partner of Vertu and we hope that this will be the start of a prosperous new chapter in our relationship."
Today's announcement is seen as a first step in helping Vertu enable its full potential as a powerful global brand. Under new patronage and the leadership of Hakan, Vertu is going through a substantial restructuring and modernization of all its business units, whilst preserving the heritage and craftsmanship it is renowned for around the world.
"Customers will have access to limited, special edition Constellation X products as soon as mid-July, with full ramp up by early September. The new generation of Vertu Concierge Services will start being introduced in mid-July in limited markets, with a new wide ranging portfolio of Vertu Life Style Products becoming available in Vertu Boutiques in early September," Hakan added.