调查：苹果领导团队更能胜任美国政府的管理工作
Apple (33 percent) would do a better job than politicians taking over U.S. government operations, says a new Breakout BrandsTM survey by rbb Communications. The national survey tapped opinions on a variety of brand preferences.
营销传播公司“rbb”近日发起了一项关于“突破性品牌”公司的调查，结果显示，33%的美国民众认为：与政客们相比，苹果公司的领导团队更能胜任美国政府的管理工作。这项全国性调查收集了人们对于各种品牌的意见。
Walt Disney (28 percent) earned the second spot on the list of brands that consumers would vote for to run the government, followed by American Express (18 percent), Facebook (11 percent) and Starbucks (10 percent) rounding out the top five. Americans identify with companies that focus on their needs – more specifically, brands that "get" them.
"Building a relationship with today's consumer is a lot like dating," says Christine Barney, managing partner and CEO of rbb Communications. "Brands like Apple do well at the dating game because they get into the consumers' heads to achieve the kind of meaningful emotional connections that lead to loyalty."
"American consumers have high expectations," added Barney. "In fact, research shows that 57 percent of Americans are more likely to trust a company that consistently offers excellent customer service over one that consistently offers excellent prices."