Totwoo 珠宝也玩儿智能
Beijing-based Totwoo, China's first smart jewelry maker, has gone digital with a store on online marketplace JD.com in late July.
北京Totwoo，中国首家智能珠宝生产商，7月底已在京东开店。
By marrying precious metals with high-tech wearables, Totwoo has come up with what promises to be a whole new category of fashionable technology products.
Jing Jing, a jewelry expert and editor of Harper's Bazaar Jewelry in China, said: "Chinese consumers have started to change their mindset. From buying jewelry as hedging tools, they are now buying them as fashionable decorations. Smart jewelry with rich aesthetic values and high-tech functions could become a brand new category."
To be sure, Totwoo is bullish on the growth potential of smart jewelry in China.
For the uninformed, here's how smart jewelry works: a tap or a shake will make a gold-plated silver necklace or a Swarovski crystal-studded bracelet with embedded circuitry double up as a pedometer.
Tap, tap, tap ... shake, shake shake－and, presto, the smart jewelry piece multitasks as a calorie consumption calculator, a reminder of your sedentary state (like prolonged desk work or TV-viewing) and a monitor of harmful ultra violet rays.
That's not all. You can switch on the 'shining mode' to make the jewelry flash continuously, which will likely make you the cynosure of all eyes.