English Story

越来越多的女性不再剃除体毛

Almost one in four young women have stopped shaving their underarms, figures show. 
 
数据显示,近四分之一的年轻女性已经不再剃除腋下的毛发。
 
Research by analysts Mintel shows that there has been a steady decline in millennial women removing hair from their legs and underarms. 
 
In 2013, 95 percent of women aged 16 to 24 said they removed hair from their underarms. In 2016, this had dropped to just 77 percent. 
 
Leg-shaving is also falling out of fashion - in 2013 92 percent said they shaved their legs, a proportion which had fallen to 85 percent in 2016. 
 
Industry figures show that sales of shaving and hair removal products fell by 5 percent between 2015 and 2016, from £598 million to an estimated £567 million. 
 
Roshida Khanom, associate director in beauty and personal care at Mintel, said that women were influenced by the wellness movement. 
 
Products such as shaving foam and hair removal cream are perceived to be bad for the skin, leading women to shun them in favour of natural beauty products. 
 
The "free from" trend, which sees women rejecting chemicals in favour of natural products, has been influential, with 53 percent of women saying they only use products with "natural" ingredients.