小米印度市场打败三星
Xiaomi Corp has displaced Samsung as the top smartphone vendor in India, a new report said on Thursday.
本周四一份新报告指出，小米在印度取代三星成为最大的智能手机供应商。
Xiaomi achieved that performance within just three years. Lin Bin, president of Xiaomi, said if overseas markets maintain such strong momentum, the Beijing-based company will sell more smartphones in foreign countries than it does in China in 2020 or 2021.
According to the report by market research company Canalys, Xiaomi delivered nearly 8.2 million units in the fourth quarter of 2017 in India. Despite annual growth of 17 percent, Samsung failed to maintain its lead, shipping just over 7.3 million smartphones to take second place.
Ishan Dutt, an analyst at Canalys, said "Xiaomi's persistence has paid off."
"Its results are commendable, given that it entered the market just three years ago. Multiple factors have contributed to Xiaomi's growth, but the key reason for its success lies in the autonomy that it granted its Indian unit, letting it run the business locally. Localization in channel strategy, marketing and products has been evident in Xiaomi's Indian operations," Dutt added.
Together, the top two vendors now command more than 50 percent of the smartphone market in India, with market leader Xiaomi at 27 percent and second-placed Samsung at 25 percent.