麦当劳将启用新口号lovin' beats hatin'
'Lovin Beats Hatin' will be launched next year, and is a campaign aimed to spread happiness in the face of Internet hate.
明年，麦当劳将启用“Lovin' Beats Hatin'”作为新口号，并推出一个活动在网络仇恨不断的时代传播快乐。
According to the Wall Street Journal, the roll-out will include a spot during Super Bowl XLIX on February 1.
The marketing ploy comes at a time when worldwide sales dropped by 30 per cent in the third quarter of last year.
The current catchphrase 'I'm Lovin' It' will still remain as a global slogan.
An inside source said the change is aimed 'to spread happiness in the face of Internet hate,' but the WSJ did not elaborate on what that precisely means.
Officially, the company is staying mum about the possibility.
'We're always working with our partners on great new creative,' said a spokesperson. 'It's highly speculative and premature to talk about Super Bowl ads and future campaigns for next year.'
The reported change will come during a tough time for the world's largest hamburger chain.
After posting yet another disappointing quarter, McDonald's CEO Don Thompson admitted last week that the company hasn't been keeping up with the times and that changes are in store for its U.S. restaurants.